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Industry news: @ZuantApp Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

SBI

Event managers and sales reps are able to access their company’s content marketing portfolio when meeting with prospects in real time, and capture additional lead qualifying questions on either iPad or iPhone devices. Opportunity Management. Account Planning. Account Planning. Account Planning.

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Qstream Unveils ‘Qcert,’ First-of-its-Kind Micro-Certification that Validates Mastery of Essential Job Skills and Competencies

SBI

Qcert gives management the assurance that teams are field ready by validating that employees have a strong grasp of the critical knowledge and skills they need to excel in their position. Qcert allows managers to set a passing certification level to create a minimum knowledge threshold for success. Account Planning.

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An agency leader’s guide to account management, with David C Baker

Account Management Skills

We discussed everything to do with account management, including why David thinks the account management role is the most difficult role in the whole agency. I hope you come away with lots of new ideas about the account management role. Baker , who is a legend in the agency world.