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Account Management Guide – Defend and Grow Revenue

Upland

How can effective account management help you defend and grow revenue? Here’s where having a sales account management strategy becomes indispensable. Through account management, your team can seek to establish themselves as trusted advisors to customers. First, a quick primer – what is account management?

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The Vital Importance of Account Planning

SalesPop

An extremely important aspect of account management is the strategic aspect, the plans of dealing with various accounts. I recently discovered through research just how much of an impact real account planning can have on company success. Such planning must include research and a decent amount of prediction.

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AI in Account Planning & Opportunity Management

ProlifIQ

Let’s talk about how to use AI in account planning. Also include any recent leadership changes, acquisitions, or other significant events. Your account plan is going to be on the right foot. By staying ahead of these signals, account managers can proactively address concerns and strengthen the relationship.

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Salesforce Account Plans In 2025

ProlifIQ

Salesforce Account Plans – Using Your CRM To Drive Strategy Salesforce account plans are a powerful feature within the Salesforce ecosystem, designed to streamline and enhance strategic account planning for B2B sales and account management professionals.

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Account-Based Selling – What it is and Why it Matters 

Upland

Account-Based Selling Criteria – Is It Right for You? Account-based selling is not a small investment. It takes company-wide buy-in from the leadership level all the way down to the frontline sales managers and sales reps working the deals to make it work like clockwork. This is where account planning comes in.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. So be ruthless when selecting key accounts if you want a return on investment (or hire more account managers.) Buying process.

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Account Planning Tools

ProlifIQ

Account Planning Tools For B2B Sales Teams Is your sales team building plans in slide decks, or spreadsheets, or storing key information about your stakeholders and accounts that isn’t easy to find? Do accounts churn when 1-2 main supporters move on? One key account planning tool is multi-threading.