Braze co-founder Mark Ghermezian: “Whatever CRM is, that’s what we need to build”
Zendesk
MARCH 16, 2023
In 2008, when iPhones were just coming into the market and mobile apps were the new talk of the developer community, Ghermezian had an idea: to build a bridge between the growing population of app developers and their end users. The term CRM —customer relationship management—is everywhere now, but it wasn’t in the early days of Appboy.
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