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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. But did you know this happening in sales technology now too?

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The Blue Ocean Strategy Summary (With 4 Examples)

ClearPoint Strategy

Based on an eponymously titled book , this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.” A company will have more success, fewer risks, and increased profits in a blue ocean market. In short, avoid head-to-head competition and focus on innovation.