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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

Although Owens Corning is famous for its PINK insulation, it’s also a highly diversified manufacturer of building and composite materials β€” a Fortune 500 company for more than 50 years, employing more 19,000 people, doing business in 37 countries and earning about $ 6+ billion in sales each year.

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Book review – Managing Brands

Red Star Kim

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation). Please let me know who you would recommend.