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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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What type of B2B sales will still exist in 50 years?

QYMATIX

How will artificial intelligence redefine sales management? Sales managers had to type on a typewriter (1870 – 1980 (?)) Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars.

article thumbnail

What type of B2B sales will still exist in 50 years?

QYMATIX

How will artificial intelligence redefine sales management? Sales managers had to type on a typewriter (1870 – 1980 (?)) Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars.