Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. There is rarely a deep understanding of how disparate and disconnected decision-making units are across such large organisations.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Zendesk

OCTOBER 20, 2021

The Challenger Sales model was developed in 2011 as a response to customers entering sales situations with more information than in previous years. Let’s take a look at what makes a Challenger and why this new method might benefit your business. Makes budget discussions less delicate, given the aggressive nature of the methodology.

Value Proposition 52

Value Proposition Sales Advertising Decision-making 52

SBI

NOVEMBER 7, 2019

The unification of two essential pillars in the marketing technology stack will also offer comprehensive insights and data for marketers to make full-scale, intelligent improvements to their entire content investment. Crafting a powerful value proposition that resonates with a C-suite audience is as much an art as it is a science.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20