Remove 2011 Remove Leadership Remove Organization Remove Strategic Thinking
article thumbnail

Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. What does success look like for your organization?

article thumbnail

3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? Similar to expecting strategic thinking capabilities across your team (vs. outsourcing strategic planning), writing is an essential foundation to success.

Internet 122