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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Selling your strategy Engage the leadership team and entire organisation.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Similar to expecting strategic thinking capabilities across your team (vs. outsourcing strategic planning), writing is an essential foundation to success. This is voiced clearly by our leadership. Content Marketing came along and we tried to add this capability and it didn’t work. Today’s marketing is content driven.

Internet 122
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The Value of Taking a Sabbatical

Help Scout

Absence is a great measure of leadership effectiveness. But in hindsight, it’s exactly what I needed to understand my leadership strengths and weaknesses. I can take a half day to do some strategic thinking and planning without getting distracted. Role #1 (2011-2015): Talk to customers, build the product, repeat.