Remove 2012 Remove Decision-making Remove Emotional Intelligence Remove Sales
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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. And that technology is making some jobs obsolete.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). Building empathy with fee-earners helps us to understand what they expect and any assumptions they may be making about the likely results. That’s the nature of the often long and protracted sales cycles in professional services.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. There’s information about Howard Gardener’ multiple intelligences and emotional intelligence.