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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. He’s clearly an advocate for scenario planning.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

And mentions that the CIPD bought out three research reports between 2012 and 2014 describing the impact that neuroscience will have on learning. And skills workshops on: Assertiveness, Commerciality, Creativity, Coaching, Consulting, Engagement and buy-in, Selling, Thought Leadership and Writing.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Similar to expecting strategic thinking capabilities across your team (vs. outsourcing strategic planning), writing is an essential foundation to success. This is voiced clearly by our leadership. Fast forward to 2012 and the buying process is radically different. Today’s marketing is content driven.

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