Value-Based Pricing: Is It Right For You?
Liston Witherill
MARCH 16, 2021
In 2012, the wall street journal published an article claiming that Mac users were willing to pay 20 to $30. But I’m here to tell you that value based pricing is oversold, despite a credible cadre of zealots promoting its game changing benefits for your profit margin. Full Transcript. Liston Witherill.
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