Red Star Kim

DECEMBER 19, 2023

Further press opportunities were generated and a Legal Cheek blog piqued interest from The Daily Telegraph who requested an interview. In the first three weeks of the campaign, the social media sharing of press pieces on Twitter/X and LinkedIn created a buzz and increased the social following by 50%.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

JUNE 27, 2023

(hubspot.com) Other points of interest Preferred content formats Updating various research results shared at the session, the Semrush State of Content Marketing Report 2023 shows the preferred content formats for digital marketing to be: 45% Video 37% Short form articles 28% Success stories 24% Long form blog posts 19% Case studies 18% Webinars and (..)

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

JUNE 15, 2023

by Laura Dawson (PM Magazine March 2021) Making account management work by Francesca Ayers , Get Serious (PM Magazine April 2020) KAM culture – ten years on by Elizabeth Corcoran, Eversheds Sutherland (PM Magazine April 2019) Book reviews Executive Engagement Strategies by Bev Burgess (kimtasso.com) August 2020 A practitioner’s guide to Account-Based (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130