CMO’s ProForma – The Silver Bullet for Marketing Return on Investment
SBI Growth
OCTOBER 24, 2012
The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. It's a calculation that doesn't inspire confidence of the CEO, CFO or sales leader. It could have been that an acquisition marketing activity started the entire process that ended in a closed sale. That does happen.
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