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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. It wanted to raise the profile of new lead lawyers and support cross-selling with commercial clients in Hertfordshire, Bedfordshire and Buckinghamshire.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

People and Problem-Solving Skills Facilitating, coaching, mentoring and consulting all require great people skills. Counselling, coaching, mentoring, facilitating, training and consulting are at different stages of the helping continuum. Coaches and consultants use facilitation skills. You use facilitation skills when coaching.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. He shares the story of how Twitter came into existence from a big picture brainstorming day with people from a podcasting company considering tough competition from Apple and having an idea for an SMS service.