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Why use marketing automation? Exploring marketing automation benefits

Insightly

More specifically, marketing automation software streamlines and automates tasks and processes that marketers would otherwise do manually, or not at all. READ MORE As businesses across industries continue to adjust to the new digital age and ever-changing consumer behavior, the need for marketing automation continues to grow.

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What Does it Take to Get CX Right? [It’s Not Just the Technology]

SmartKarrot

But surprisingly, most businesses have had a (very) late-start to actioning CX strategies. Over 80% of business leaders agree that CX offers a competitive edge — this remains unchanged across 2015 to 2020. This is particularly relevant for sectors like FMCG, consumer apparel, and, most recently, consumer-facing software apps.

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4 Growth Strategies Used By The Most Successful Companies

Hubspot Sales

Whether it's customers, revenue, locations, leads, mentions, or profits, you've got to play the growth game if you want to be successful in business. Growth is fundamental to a business' survival. Growth Strategy (Business). Growth strategy allows companies to expand their business.