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OpenView Expands Leadership Team with Promotion of John McCullough to Partner and Addition of Kate Ramirez as CFO

Openview

McCullough joined the firm in 2015 as Vice President of Corporate Development, helping create and execute M&A and capital raise outcomes across the portfolio, establishing relationships with best-fit strategic and capital markets partners, and leading portfolio exit planning. We’re excited to welcome him to the partnership in 2019.”.

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ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai

SBI

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry’s most advanced technology. It also appears in the top of five G2’s “Best Software Product” lists. “We

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Act! Channel Partner Spotlight – Keystroke.ca

ACT

With an expertise of CRM software and enthusiasm for the Act! Certified Consultant in 2015, based on the company’s annual recurring revenue, and has held that title ever since. Q: Keystroke has had a number of big acquisitions over the past few years. product, in particular, Ken decided to become an Act! 1 in Canada.

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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

Value-added resellers often specialize in software, hardware, and other technologies. Front-office SaaS development is booming, software is getting cheaper and more intuitive, and CEOs are concerned more about growth than point solutions. Four Software Trends IT Resellers, VARs, and Channel Partners Should Watch.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation. Psychology in marketing and selling from PM Forum 2015 (kimtasso.com).

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Why use marketing automation? Exploring marketing automation benefits

Insightly

More specifically, marketing automation software streamlines and automates tasks and processes that marketers would otherwise do manually, or not at all. A quick search on the Google Trends report shows steady growth in search for the term “marketing automation” dating back to 2015.

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How To Accelerate B2B Sales Growth With One Proven Strategy

QYMATIX

I want to accelerate B2B Sales Growth With Qymatix Predictive Sales Software. We do not discuss mergers, acquisitions and other “non-organic” growth strategies in this article. Show me what Qymatix Predictive Sales Software can do for me. Gleanster, 2015, “Rethinking the Role of Marketing in B2B Customer Engagement”.

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