2015, Business Planning, Key Account Management and Sales

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2015

Business Planning

Key Account Management

Sales

Update on marketing and business development (M&BD) team structures

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Here I review recent developments and look at some case studies of how M&BD teams are structured: An update on marketing and business development (M&BD) team structures. They may be sales-oriented and aligned to tender, pitch and bid teams.

Marketing

Marketing Key Account Management Account Management Artificial Intelligence

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Strategic Accounts Today

Update on marketing and business development (M&BD) team structures

Proactive marketing and business development executives – CRM, internal engagement and career insights

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