Red Star Kim

JULY 11, 2022

Others reported extensive buying cycles and a lack of clarity between sales from existing and target clients. Where business development for existing clients were concerned, this typically includes a variety of relationship management activities by many fee-earners which made it especially hard to measure inputs, outputs and outcomes.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

AUGUST 1, 2023

It’s rare to have a sales team in professional services as they do in other sectors. Not least having accurate data on inputs and outputs, attribution, “disconnected” digital marketing and personal selling and highly complex and lengthy sales cycles. Plan with a dual horizon.

Decision-making 130

Decision-making Marketing Business Planning Management 130

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. Ideas on how to spend any “free” time ranged from competitor and analytics analysis to business plans for teams although some mentioned getting up to date on admin.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Hubspot Sales

JANUARY 25, 2023

Stage 2: Planning Just as architects need building plans to construct a new building, entrepreneurs need business plans to create successful businesses. Developing a business plan helps you estimate costs, identify risks, and set up risk mitigation measures. You desire to expand faster.

Investors 64

Investors Profitability e-Learning Brainstorming 64

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Here I review recent developments and look at some case studies of how M&BD teams are structured: An update on marketing and business development (M&BD) team structures. They may be sales-oriented and aligned to tender, pitch and bid teams.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Hubspot Sales

APRIL 18, 2019

Strategize, consider the available options, and build it into your business plan. From just 8,000 users at launch in 2013, Slack hit one million daily active users in late 2015. Growth can be achieved by adding new locations, investing in customer acquisition, expanding a product line, etc. Investing in customer acquisition.

Acquisition 144

Acquisition Value Proposition Business Growth Decision-making 144

Hubspot Sales

JULY 25, 2019

From nearly zero programs in 2005 to almost 200 in 2015 (and even more in the last few years), the number of startup accelerators in the U.S. In theory, you’d apply to and attend a business incubator prior to a startup accelerator. Business idea or business plan. Established business model and MVP.

Investors 97

Investors Cybersecurity Value Proposition Business Planning 97