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How to improve performance and reduce stress, with David Meikle

Account Management Skills

NOVEMBER 8, 2023

My guest is David Meikle , the author of ‘Tuning Up’, a book about improving performance and reducing stress in advertising and marketing. We discuss: why David describes the relationship between the agency, the client and the client’s procurement department as the triangle of doom.  Welcome to episode 96.

Procurement 52
Procurement Account Growth Account Management Advertising 52
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Is billing by the hour killing your account manager’s proactivity?

Account Management Skills

JANUARY 29, 2024

Well, Gartner says “if the AM is either unwilling or unable, the growth engine stalls” Having taught account growth since 2016, I don’t generally see a lack of willingness among agency account managers. So given the obvious commercial opportunity, what holds them back?

Account Management 40
Account Management Profitability Account Growth Procurement 40
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