Account Management Skills
NOVEMBER 8, 2023
We discuss: why David describes the relationship between the agency, the client and the client’s procurement department as the triangle of doom.
Account Management Skills
JANUARY 29, 2024
Well, Gartner says “if the AM is either unwilling or unable, the growth engine stalls” Having taught account growth since 2016, I don’t generally see a lack of willingness among agency account managers. So given the obvious commercial opportunity, what holds them back?
Expert insights. Personalized for you.
52 
Let's personalize your content