Account Management Skills

NOVEMBER 8, 2023

We discuss: why David describes the relationship between the agency, the client and the client’s procurement department as the triangle of doom.

Procurement 52

Procurement Account Growth Account Management Advertising 52

Account Manager Tips

MARCH 23, 2021

Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Key account management to the rescue! What is key account management? The answer?

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

Account Management Skills

JANUARY 29, 2024

Well, Gartner says “if the AM is either unwilling or unable, the growth engine stalls” Having taught account growth since 2016, I don’t generally see a lack of willingness among agency account managers. So given the obvious commercial opportunity, what holds them back?

Account Management 40

Account Management Profitability Account Growth Procurement 40

SalesGlobe

SEPTEMBER 12, 2023

Aspirational Account Planning is a living process that begins with a strong foundational methodology, team engagement, and ongoing points of accountability and adjustment to exceed your account growth goals.

Account Planning 52

Account Planning Procurement Decision-making Manufacturing 52

Account Management Skills

AUGUST 24, 2021

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Management Skills

NOVEMBER 2, 2021

If you’re in an agency account management role, and you’re responsible for forecasting and firming up the account growth, I’m running my next Account Accelerator programme starting on 27th January 2022. We talk about: why it’s useful to know who could be looking at your profile. No, absolutely not.

Account Management 72

Account Management Decision-making Meetings Management 72