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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Key account management to the rescue! What is key account management? The answer?

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Aspirational Account Planning – The Story

SalesGlobe

Account planning can become an exercise in management and administration that ends up in a file until next year when the account team realizes they didn’t accomplish what they set out to do. What Are the Executives’ Decision-Making Styles? What Are Your Challenges Working with the C-Suite? Who is the Company?

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. So I said I was going to do this month, etc, etc.

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How agencies can use LinkedIn for growth, with James Potter, the LinkedIn Man

Account Management Skills

how to avoid making awful faux pas when connecting with people. If you’re in an agency account management role, and you’re responsible for forecasting and firming up the account growth, I’m running my next Account Accelerator programme starting on 27th January 2022. Jenny 03:06. Jenny 09:34.