2016, Account marketing and Software - Strategic Accounts Today

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2016

Account marketing

Software

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

Tony Randle, a partner at Shoosmiths, was joined by Tim Pullan who’s CEO of a contract analysis software company ThoughtRiver. Professional Marketing Forum Conference report 2018 (kimtasso.com). Professional Marketing Conference 2017 (kimtasso.com). Psychology in marketing and selling from PM Forum 2015 (kimtasso.com).

Value Proposition

Value Proposition Procurement Innovation Leadership

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

6% Yes – we do it well 69% Yes – but not sufficiently 25% No Which tools do you use for campaign/project management (multiple choice) 64% Briefing documents/plans/reports 50% Task breakdowns 43% Mailing list/specialist software/apps 36% Resource/budget planning 29% GANTT charts 21% Project management methodology 21% Project management software 0% Network (..)

Leadership

Leadership Management Stakeholders Communication

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

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