Remove 2016 Remove Communication Remove Innovation Remove Shareholders
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Why is value-based selling so important?

Mercuri International

There are countless definitions of value-based selling, but the common thread in them all is that you should aim to communicate the value of your offering to your customers, rather than the specific features it provides. 1 ProSales Institute (2016). Sales Agenda 2016. What does it mean to be value-based? References. 3 Gejrot, B.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data.

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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Therefore a business should seek to create value for all stakeholders, not just shareholders. Failure to communicate with stakeholders for change management.