Artificial Intelligence Example to Rock Sales Controlling in B2B
QYMATIX
MAY 25, 2021
First, in B2B, where sales cycles are long and investing in a customer relationship is expensive, sales controllers ensure that B2B sales teams keep budgets and risks under control. As a consequence, in the last three years, the same amount of key account managers, sales reps and sales managers needed 8 % more sales controllers.
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