Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

NOVEMBER 1, 2023

Amongst the delegates were business development executives and managers with responsibility for between three and five clients as part of their firm’s Key Client Programme (KCP) or Key Account Management (KAM).

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Differential pricing is rarely discussed in professional services although it is often implicit in key account management. So marketing is reliant on research and financial knowledge.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

KAMCast

JUNE 10, 2021

Between them, they live and breathe the company’s mission (‘make the world a better place to work’), both internally and externally, whilst continuing to push for profitable performance. What choices have you made in the way you and your teams engage on your key account management mission?

Shareholders 52

Shareholders Account Management Key Account Management Information Technology 52

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Due to their sponsorship interest, and both positive and negative influence, it is wise to have a stakeholder plan in place.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

SmartKarrot

MAY 27, 2020

If yes, then probably you are one of the thousands of account managers out there who are stuck on the same stumbling block and seeking the right assistance. Let’s see how you can benefit from the best account manager training available online. Key Account Management Training by RAIN Group .

Account Management 10

Account Management Management Key Account Management Account Growth 10