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Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. For beginners I would suggest “The psychology of price – how to use price to increase demand, profit and customer satisfaction” by Leigh Caldwell (a cognitive economist). Books on pricing?

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Are You Hiring for Profit?

Engage Selling

Many sales leaders have been asking me how to hire new sales reps and build a profitable team, especially as we inch closer to 2016. How can you ensure that you’re hiring the right people to join your sales team? I often suggest taking a step back. There are a few things you need to […].

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Driving Organic Growth Through Customer Centricity, Value-Added Services and Innovation

Luminas Strategy

Embrace the principles of customer-centric innovation and strategic differentiation outlined by Adamczyk, as they hold the key to unlocking untapped sources of growth and profitability. We help clients connect all the devices, products, and sensors in their systems to increase operating efficiency, productivity, and growth.

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Five interesting Facts & Statistics About B2B Distribution

QYMATIX

Statistics of 2016 showed that the total transaction volume of B2B e-commerce in China had amounted to 16.7 A Bain report showed that Esprinet, Also and Exertis, the most profitable European distributors, have margins between 1.4 Let’s review a couple of interesting facts about it. trillion Euros, almost half of the American one.

B2B 52
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Five interesting Facts & Statistics About B2B Distribution

QYMATIX

Statistics of 2016 showed that the total transaction volume of B2B e-commerce in China had amounted to 16.7 A Bain report showed that Esprinet, Also and Exertis, the most profitable European distributors, have margins between 1.4 Let’s review a couple of interesting facts about it. trillion Euros, almost half of the American one.

B2B 52
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Selling challenges in professional services: Sales processes and skills

Red Star Kim

78% Revenue/profit 78% Pitches/tenders 56% Additional revenue from existing clients 56% Referrals and recommendations 33% New clients/transactions 22% New leads, enquiries or opportunities generated How familiar are you with the concept of the DMU?

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.