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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

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million companies that are active but not required to file accounts and 6 million companies that are no longer activie. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. How should firms identify their strategic accounts? Used for building lists with over 300 search criteria.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

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She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. Professional Marketing Forum Conference report 2018 (kimtasso.com). Professional Marketing Conference 2017 (kimtasso.com). Take people with you (by learning what’s important to them).

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

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25% No budget for research/external agencies 19% Lack of resources in marketing/BD 19% Lack of fee-earner buy-in/engagement 13% Perception of marketing/BD 6% Insufficient data and information 6% Everyone prefers to do their own thing 6% Fee-earners won’t work together/stick at things 6% Other (Fee-earners take control of the process and don’t always (..)

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Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

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But improving revenue and profitability through pricing sophistication isn’t simply about the firm. Travers Smith (law) rebrand This was a case study from Passle (I first wrote about Passle in 2016 Passle for content creation and distribution – Grow your experts (kimtasso.com) ). The client perspective is also crucial.

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