Red Star Kim

DECEMBER 18, 2023

From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. Geographical and psychological distance can seem larger when in a digital space. Others had difficulty with this as the fee-earners did not have a systematic approach to pursuing leads and opportunities.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

JUNE 15, 2023

My KAM/relationship management experience (0=low, 10=expert): 0% 18% 18% 9% 9% 9% 18% 18% 0% 0% Have you had formal sales training?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

DECEMBER 2, 2022

Digital skills. Account management and selling skills. No – unfamiliar with sales/selling concepts. Marketing/BD planning. Top 10 takeaways – Proactive Marketing Executive (Feb 2019) (kimtasso.com) June 2019. Proactive Marketing Executive – Eight top tips (kimtasso.com) February 2018. 39% (7).

Marketing 130

Marketing Communication Meetings Strategic Thinking 130