Flevy

MARCH 20, 2024

Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Digital Transformation frameworks used by management consultants. Decentralize Governance Over Time : Allow flexibility and responsiveness by decentralizing the control of digital initiatives as they evolve.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Red Star Kim

DECEMBER 18, 2023

From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

APRIL 12, 2023

The situation is further complicated by the fact that different B2B services might have significantly different client journeys and sales cycles and thus strategies. PM Forum provides dedicated training courses on digital marketing – including social media and digital content production.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

OCTOBER 16, 2023

And the problem was compounded with extraordinarily long lead times for sales through complex decision-making processes in professional services. Some looked to LinkedIn’s Sales Navigator to drive data and process. Another area for discussion was sales training and sales process management.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Arpedio

MAY 30, 2022

But what happens when that many sales leaders gather in New Orleans? McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. So, what’s your POD?

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. Geographical and psychological distance can seem larger when in a digital space. Others had difficulty with this as the fee-earners did not have a systematic approach to pursuing leads and opportunities.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130