Remove Account marketing Remove Digitalization Remove Emotional Intelligence Remove Sales
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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.

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Referrer Management – Capacity and Capability

Red Star Kim

And the problem was compounded with extraordinarily long lead times for sales through complex decision-making processes in professional services. Some looked to LinkedIn’s Sales Navigator to drive data and process. Another area for discussion was sales training and sales process management.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. Geographical and psychological distance can seem larger when in a digital space. Others had difficulty with this as the fee-earners did not have a systematic approach to pursuing leads and opportunities.

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