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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media 130
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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Other resilience posts Improve your resilience – tools to help you cope in difficult times (kimtasso.com) Building Resilience – Regulation, Reframing, Relationships and Reflection (kimtasso.com) 10 tips to increase your resilience – Kim Tasso Emotional Regulation – A key element of Emotional Intelligence (EQ) (kimtasso.com) Change the role (..)

Marketing 130
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Referrer Management – Capacity and Capability

Red Star Kim

While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”. This had been exacerbated by Covid and working from home practices. Referrer management activities were varied and sometimes creative.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Geographical and psychological distance can seem larger when in a digital space. Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. Finding ways to meet with people in real time (such as at social events) can help.

CRM 130
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The 21 Best Business Strategy Blogs

CMOE

The blog features: Self-help learning mechanisms such as mindfulness and emotional intelligence Diversity, equity, and inclusion topics and webinars Feedback in a virtual environment 4. Knowledge at Wharton covers an array of subjects, such as finance and accounting, marketing, and analytics.

Finance 98