Account marketing Digitalization Emotional Intelligence Key Account Management 
Red Star Kim
OCTOBER 16, 2023
There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.
Red Star Kim
DECEMBER 5, 2023
Geographical and psychological distance can seem larger when in a digital space. Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. Finding ways to meet with people in real time (such as at social events) can help.
Expert insights. Personalized for you.
130 
Let's personalize your content