Red Star Kim
JUNE 12, 2023
Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He reflected that your web site is your primary digital asset. GatorLeads (from Spotler) can be used to track the digital footprint of your target audience.
The Center for Sales Strategy
OCTOBER 11, 2022
Digital advertising is very similar if you think about it. In football, the winning team could have fewer total yards or more turnovers. While the stats can provide you with an educated guess of who the winner is, they don’t tell the full story of the game.
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The Center for Sales Strategy
NOVEMBER 21, 2022
I see it often from media sellers when it comes to being asked to sell new digital solutions… “if I engage in this conversation, what if they ask me… fill in the blank.”. It’s a wonderful thing as a child, but as an adult, it can often keep you from engaging in specific scenarios.
The Center for Sales Strategy
NOVEMBER 1, 2022
I will often hear sales managers confess that their most tenured, and sometimes best traditional sellers, struggle when it comes to selling more or higher value digital solutions. So, what is the best way to help your most talented sellers who haven’t found their digital groove?
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.
SBI Growth
OCTOBER 22, 2020
At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.
Hubspot Sales
APRIL 7, 2023
They're all digital products. Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. How can your business sell digital products? Why sell digital products?
Advertiser: ZoomInfo
The digital age has brought about increased investment in data quality solutions. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Advertiser: ZoomInfo
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. How can sales organizations meet the buyer along the journey at the perfect time?
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. In this webinar you'll learn: Best practices for virtually onboarding and training sales reps.
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In our fast-paced, digital world sometimes the best way to stand out in sales is to slow down and connect. Genuine connection facilitates an openness to trust, which leads to consistent sales. Sales reps who learn to tell rather than sell have a critical tool for creating connections with their prospects.
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Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Most buyers today spend approximately two-thirds of their journey digitally and anonymously before contacting vendors directly. While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs.
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