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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. There was also much debate about the use of artificial intelligence (AI). There was some debate about the best way to develop firmwide strategy.

Marketing 130
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Sixty-one UK-based professional investors and developers in UK real estate assets were surveyed and another four leading developers and investors were interviewed about their experiences in competing for land, investment and occupiers while adapting to the shifts taking place in uses, formats, locations and policy. 1 firm in Ireland.