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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. There was also much debate about the use of artificial intelligence (AI). There was some debate about the best way to develop firmwide strategy.

Marketing 130
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Research update on the most in-demand soft skills

Red Star Kim

It used data from Russell Reynolds of nearly 5,000 job descriptions between 2000 to 2017 – for positions including CEO, CIO, Head of HR and CMO. It argues that there are three game changers that affect leadership: Stakeholder demands , the workforce and changing strategies.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

He also commented “I want advisers to be my fixers and to blow the socks off my internal stakeholders”. Professional Marketing Conference 2017 (kimtasso.com). It was fascinating to hear a procurement expert talking so passionately about the need for strong relationships.

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5 Remote Training Best Practices You Can Use Today

Showpad

A July 2017 McKinsey survey found that 48% of respondents said they perceived lower costs as one of the top three factors that drive technology adoption across their company. At the end of several hours spent meeting with stakeholders from across the company, a new hire will be struggling to keep up with the deluge of information.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

In “ The essence of strategy is now how to change” Hunsaker and Knowles in the MIT Sloan Management Review (December 2020) there was a helpful table offering ideas for discussion on how you can: Enhance magnitude Reimagine activity Shift directions across various stakeholder groups (customers, employees, partners, investors and communities).

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Why Projects using AI in B2B Sales fail and yours will too

QYMATIX

Successful organizations do not underestimate the complexity and hidden costs of artificial intelligence (AI) projects. Artificial intelligence (AI) for sales has become an arms race. In 2017, the CIO magazine stated a 30% failure rate for AI in B2B. Artificial intelligence in B2B sales does not occur in a vacuum.

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The 10 Best AI Tools for Small Businesses and How to Use Them

Hubspot Sales

In 2017, I started a blog in my spare time. What I Like I like the same thing now that I did back in 2017… It’s so affordable. Back in 2017, and for a few years after, I was still using Grammarly’s free plan to help me proofread blog and social media content. And that’s actually a good thing.