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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. 21% Strategic analysis 14% Strategy options 0% Strategy choice 65% Strategy implementation “Stakeholders changing the strategy part way through!”

Marketing 130
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Valuable resource on change management – The Association of Change Management Professionals (ACMP) Standard for Change Management

Red Star Kim

Then it looks at the change management process (without mandating particular processes or steps) in detail – with an emphasis on stakeholder engagement before, during and after the change process and the various process groups and inputs/outputs required: Evaluate change impact and organizational readiness. Define the change.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Align stakeholder needs and expectations. 36% Sort of. Break out session summaries.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

Delegates heard stakeholder research on how to maximise ROI in social strategies. Connected leadership – How professional relationships (kimtasso.com) Leveraging the “S” in ESG An additional option was hosted by David Johnson, research analyst of Lamp House Strategy and Caroline Rhys Jones of Stephenson Harwood.

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What do you do when your boss is a micro-managing control freak?

Red Star Kim

(gender bias) (kimtasso.com) February 2023 Kim Tasso mediation services – interpersonal conflict January 2022 Dealing with “difficult” people – Nine strategies for dealing with arrogance (kimtasso.com) June 2021 Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) June 2021 Book review – Persuasion: The art of (..)

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Research update on the most in-demand soft skills

Red Star Kim

It used data from Russell Reynolds of nearly 5,000 job descriptions between 2000 to 2017 – for positions including CEO, CIO, Head of HR and CMO. It argues that there are three game changers that affect leadership: Stakeholder demands , the workforce and changing strategies.

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Sellers Must Focus on Perspective to Increase Win Rates in 2019

Miller Heiman Group

Just 47 percent of forecasted opportunities resulted in wins, identical to 2017, while losses of forecast deals increased to 32 percent. Between rapidly evolving technology, uncontrollable sociopolitical factors and a large group of stakeholders, the path to perspective is winding and sometimes unclear. We know that’s no small feat.