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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

We brainstormed what M&BD professionals need to know and the best way to promote effective and continuous learning. Delegates heard stakeholder research on how to maximise ROI in social strategies. Benefits include: operational efficiency, client loyalty, attraction of talent, capital market attractiveness and resilience.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Align stakeholder needs and expectations. 36% Sort of. Break out session summaries.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

He shares the story of how Twitter came into existence from a big picture brainstorming day with people from a podcasting company considering tough competition from Apple and having an idea for an SMS service. He continues by explaining the importance of making the strategy engaging and listening to feedback from stakeholders.

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Startup growth-hacking strategies are not one-size-fits-all

Zendesk

Carrot, a Y Combinator company in 2017, hasn’t deviated much from its initial mission: fertility care for everyone. A number of different stakeholders use the product: employers, employees, their dependents, therapists, and other providers. Their top tips: Keep your eye on the prospect—VCs will follow.

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The 10 Best AI Tools for Small Businesses and How to Use Them

Hubspot Sales

Cut to 2024 , and I lean on ChatGPT to brainstorm use cases for products, concepts, or other ideas I’m writing about. In 2017, I started a blog in my spare time. What I Like I like the same thing now that I did back in 2017… It’s so affordable. You’ll see me use it to research use cases for this very article a little later on.)

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How to close the sales cycle with sales battle cards

PandaDoc

Identify stakeholders. Creating a sales battle card is a collaborative process that includes multiple stakeholders. While you’re thinking about your ideal customer and how your service or product solves their problem, you can also brainstorm opportunities on how you can upsell or cross-sell other products or services.

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Anatomy of a Virtual Conference: The Inside Story of BOUNDLESS 2020

Nutshell

KATHERINE MAYS: The thing I wanted the most for 2020 was to make it bigger—that could have been a bigger audience, more well-known speakers, more content overall, a better set, more involvement of more stakeholders. BEN GOLDSTEIN: One of our meetings in early July involved a long brainstorm session on “dream speakers.”