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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. See also integrated-business-planning-oct12.pdf Category — Project for Public Spaces (pps.org).

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

A bite-sized approach to engaging fee-earners in the planning process was suggested: marketing planning process into a professional service firm (kimtasso.com). There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com).

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Book review: The Strategy Book by Max McKeown

Red Star Kim

He continues by explaining the importance of making the strategy engaging and listening to feedback from stakeholders. He tackles what can go wrong with your strategy by describing Shell’s use of scenario planning. He describes McDonald’s “ Change to win” strategy – instead of growing locations they improved experience.

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How to engage fee-earners in the M&BD planning process?

Red Star Kim

multiple choice) 43% Sales funnel/pipeline/opportunity management 43% Awareness/Engagement/Conversion/Loyalty/Advocacy 43% Where Now?

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5 crucial elements of an executive summary

PandaDoc

Any successful and well-structured business proposal or business plan should include an executive summary. Once this is in place, you can add the elements above to go above and beyond, and hopefully land that next business deal. See also: How to write a business plan. What is an executive summary?