Red Star Kim

APRIL 17, 2023

Leverage your exemplars to promote good habits I shared a number of stories about how firms can leverage the expertise and experience of their best (exemplar) business developers: Facilitating regular “Talking to Bob” dinners at a property business where junior, intermediate and senior fee-earners could listen to stories about how he managed to identify, (..)

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

JULY 11, 2022

Research at Cranfield shows that successful marketers make a major contribution to corporate wealth by understanding markets, doing proper needs-based segmentation , developing quantified value propositions , competitive analysis, portfolio analysis and managing marketplace risk, all encapsulated in a strategic marketing plan.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

AUGUST 1, 2023

11% Marketing/lead generation 11% Selling (winning new clients) 33% Existing client development 0% Referrer management 44% All of them How clear are you on the client (buying) journey?

Decision-making 130

Decision-making Marketing Business Planning Management 130

Account Management Skills

JANUARY 9, 2023

Why is this a good balance with you doing the sales and the client development? Gordon was a developer, he moved from development across so the company was started by Bart, developer, Ethan, designer, and Gordon developer. We had some challenging years, around about 2017. Jenny 03:50.

Account Management 52

Account Management Insurance Digitalization Decision-making 52