Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

DECEMBER 14, 2022

Develop both hard (technical) and soft (interpersonal) skills. Sectors and services matrix Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Some of the other interesting discussions during the day included: Coaching skills. Delegate aims. Network with peers. Increase confidence.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

JANUARY 22, 2024

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It’s beautifully illustrated.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130