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Conversation skills book review 2 – How to talk to anyone: 92 little tricks for big success by Leil Lowndes (1999, 2017)

Red Star Kim

I’m often asked to provide training in conversation skills. Whether it’s for confident or commercial conversations as part of the networking skills toolkit or part of relationship building or sales conversations. So I’ve selected three – depending on whether you are a beginner or a pro and whether you are in the UK or the USA.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

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Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

Develop both hard (technical) and soft (interpersonal) skills. Expansion into sales analytics (new enquiries, new opportunities, new wins etc) was hampered by the varying sales cycles and availability of consistent data from the matter tracking system. Delegate aims. Network with peers. Increase confidence.

Marketing 130
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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It’s beautifully illustrated.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. 0% Yes 50% No – self-taught/experience 50% No – unfamiliar with sales/selling concepts Where is most of your time spent? 5% Never 89% Occasionally 5% Often Have you had formal training in selling?

CRM 130
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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

As a bridge between fee-earners and specialist marketing teams. Delegates felt that MBD professionals had much more responsibility now.

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Why There’s Never Been a Better Time to be in Sales

Miller Heiman Group

percent fewer graduates from Class of 2018 than they did from Class of 2017.” And the world of sales is hiring. This represents a new trend in sales, and it’s one worth noting. As part of its ongoing sales research, CSO Insights surveyed 900 members of the sales profession to understand how they see the job.