Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

MAY 15, 2023

I’m often asked to provide training in conversation skills. Whether it’s for confident or commercial conversations as part of the networking skills toolkit or part of relationship building or sales conversations. So I’ve selected three – depending on whether you are a beginner or a pro and whether you are in the UK or the USA.

e-Learning 130

e-Learning Communication Meetings Digitalization 130

Red Star Kim

DECEMBER 14, 2022

Develop both hard (technical) and soft (interpersonal) skills. STAR for digital marketing Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Some of the other interesting discussions during the day included: Coaching skills. Delegate aims. Network with peers. Increase confidence.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. Geographical and psychological distance can seem larger when in a digital space. However, some lack systems and data for monitoring activities once leads are passed to fee-earners for follow up and nurturing.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

FEBRUARY 15, 2024

The PM Forum’s Skills Development Platform is another free resource Skills Development – PM Forum Changing role of MBD in professional services Coaching and consulting skills are needed increasingly as the role of professional services marketing and business development changes.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Red Star Kim

JANUARY 22, 2024

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It’s beautifully illustrated.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130