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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

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4 Outstanding Value Proposition Examples to Consider

Help Scout

That’s why we need value propositions. A value proposition is all about being customer-focused and putting yourself in their shoes. What is a value proposition? There are several key dimensions to include a value proposition, including: Relevancy — why should your customers care?

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Why are questions so important? (Questioning skills)

Red Star Kim

Most sales frameworks are based on evidence that shows the right order in which we ask questions. SPIN selling Neil Rackman, a research psychologist at Huthwaite Research, analysed more than 35,000 sales calls over a period of 12 years. The focus of the research was the use of open and closed questions in complex sales situations.

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Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

Sectors and services matrix Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Expansion into sales analytics (new enquiries, new opportunities, new wins etc) was hampered by the varying sales cycles and availability of consistent data from the matter tracking system. Harness Marketing Analytics.

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How to Text Sales Prospects (and Double Your Conversion Rate)

Hubspot Sales

Text messaging for sales is an excellent way for you to stay top-of-mind as your prospects consider their product options. Sending sales text messages to your prospects to nurture them all the way until conversion. Sending sales text messages to your prospects to nurture them all the way until conversion. Image Source.

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How Sales Reps Can Use Generative AI to Sell Faster

Hubspot Sales

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.