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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Professional Marketing Conference 2017 (kimtasso.com). This article was published in the latest edition of PM Forum Magazine.

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4 Outstanding Value Proposition Examples to Consider

Help Scout

That’s why we need value propositions. A value proposition is all about being customer-focused and putting yourself in their shoes. What is a value proposition? There are several key dimensions to include a value proposition, including: Relevancy — why should your customers care?

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Why are questions so important? (Questioning skills)

Red Star Kim

These questions address the components of a value proposition (valuable, differentiated and substantiated). Why act now? Why trust us? You might use the “So what?” question to help you translate features into benefits.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Some people refer to a value proposition – what are you offering? As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Message and metaphor To persuade, we need a clear message.

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Strategy case studies and more matrices

Red Star Kim

This relates to the idea of leaders being either visionaries or operators Case study – Schultz at Starbucks Start by building a bold but executable strategy What are we great at?

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. Whilst most digital marketing methods support lead generation, converting interest into a commitment to meetings requires preparation, skill and persistence.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.