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Why are questions so important? (Questioning skills)

Red Star Kim

When we meet someone, we show interest in them and learn about them (to build empathy and see the world through their eyes An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com) ) by asking questions. These questions address the components of a value proposition (valuable, differentiated and substantiated).

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22 tips on being a persuasive writer in professional services

Red Star Kim

An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). Some people refer to a value proposition – what are you offering? Shift from a “push” (what I want to say) to a “pull” (what they want to read) approach. Grab readers’ attention with a catchy title and an inviting first paragraph.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. Whilst most digital marketing methods support lead generation, converting interest into a commitment to meetings requires preparation, skill and persistence.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

Three buckets She references Adam Morgan’s “The Pirate Inside” when technical and salespeople work together collaboratively in sales situations (this resonates with professional services firms) using collective and customer intelligence. How it is better than competitors? In what ways is it (or will be) game changing?