Louise Collins Associates

FEBRUARY 23, 2018

I am not saying that the need for sales coaching to improve in-call performance will go away, however, organisations do need to invest in their future and build strong Key Account Management (KAM) capabilities across all functions in order to succeed. Source: The Strategic Account Management Association (SAMA).

Key Account Management 52

Key Account Management Account Management Stakeholders Sales Management 52

Red Star Kim

DECEMBER 5, 2023

Ideas on how to spend any “free” time ranged from competitor and analytics analysis to business plans for teams although some mentioned getting up to date on admin. Key insights raised by delegates included View marketing qualifications from a professional services perspective – Half the delegates had marketing qualifications.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Arpedio

JUNE 2, 2021

What should be derived from this, is that customers are getting bigger and bigger, and so sales and marketing has to co-create value and develop strategic plans across the organization based on individual accounts. So where is the work of strategic and key account management headed? Start free trial. Contact us.

Account Management 84

Account Management B2B Innovation Decision-making 84