Miller Heiman Group

JANUARY 31, 2019

On face value, that may sound good, but merely meeting expectations actually has the effect of making you, as an individual seller, indistinguishable from the rest. The 2018 Buyer Preference Study underscores this point: 57.7 Being buyer-centric with existing accounts requires excellent account planning.

Account Planning 83

Account Planning Decision-making Account Strategy Prioritization 83

PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

SBI

OCTOBER 9, 2018

On the 8th September 2018 I sat on the start line for a totally awesome, yet challenging, adventure. I had been preparing for this moment since the start of 2018 and I was in the zone. I’ll be honest here, I didn’t do enough of the right training to make this challenge easier. I was confident that I was ready.

Account Strategy 55

Account Strategy Account Planning Suppliers B2B 55