The 3 Mistakes Every Company Makes Building the Outbound Sales Model
Openview
MARCH 16, 2018
You narrow in on a particular segment and make a hypotheses around what persona to target, what messaging to use, how to procure the targets, and how to prioritize outreach. You have to get clear on your measurements – for example, fully-loaded cost of lead acquisition and conversion rate to customer. Educate before you pitch.
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